A Studio Called Chirp, logo
Custom-script ambigram
Custom-script ambigram
The logo for A Studio Called Chirp was published in the gallery of the 2013 PeachPit New Riders series book, Ambigrams Revealed.
After changing my mind over the course of a few years, I land on A Studio Called Chirp for the name of my design shop. It's exactly what I want to communicate: friendly and fun, bright-sounding, and the name sounds like an opportunity to help others to find their voice.
I wanted my logo to express all of that, and be clever and creative. While I was concepting, I noticed the letters lent themselves to an ambigram (the same when rotated 180°). I thought that if I could pull off a legible and well-produced ambigram, it would have to be clever, creative, friendly, and fun. I also knew it would take quite a bit of work to make it both an ambigram and readable. This is a piece I truly crafted.
I wanted my logo to express all of that, and be clever and creative. While I was concepting, I noticed the letters lent themselves to an ambigram (the same when rotated 180°). I thought that if I could pull off a legible and well-produced ambigram, it would have to be clever, creative, friendly, and fun. I also knew it would take quite a bit of work to make it both an ambigram and readable. This is a piece I truly crafted.
When approaching this logo again, I wanted it to be more playful, and the Chirp ambigram to be more refined. I'd seen a couple of improvements that I thought could be made years ago, and after all that time, I couldn't stand it anymore, so I started on the brand update.
I made the vertical strokes of the script wider and bolder, then I paired it with sign painterly and condensed typefaces. Those improvements give it a casual vibe.
I paired it with variations of the tagline "Branding & Custom Lettering with Love & Kickassmanship." For me, that cements it as laid back and playful, but with a touch of boldness. And that's the kind of client work I want to be able to provide: Professional, ownable logos with personality and creativity.
I'm fully satisfied with how this turned out, and I think it'll look fresh for years before it needs any tweaking.